Privacy

Mother Parkers Privacy Policy Last Updated: July 2015
1. INTRODUCTION

Mother Parker’s Tea & Coffee Inc., Mother Parker’s Tea & Coffee USA, Ltd., Higgins & Burke Limited, their affiliates and the successors and assigns of each (collectively referred to as “Mother Parkers”) are committed to ensuring that personal information collected by Mother Parkers is protected. The objective of our Privacy Policy is to inform individuals of our commitments and actions for the protection of personal information and the rules we use to govern when we collect, hold, use or disclose personal information.

This Privacy Policy identifies the ways in which Mother Parkers protects the privacy and the confidentiality of personal information within our business, whether provided through paper based collections, electronic communications over the Internet, via facsimile, or on the telephone. The Privacy Policy also outlines the types of personal information that Mother Parkers may collect and how that personal information is used.

2. COLLECTION AND CONSENT

Mother Parkers does not knowingly target or collect personal information from children or adults who do not have legal capacity. Before providing any of their personal information to Mother Parkers, individuals under the age of 18 and any other individuals who do not have legal capacity should discuss whether or not to provide the information with their parent or guardian and make that decision together.

Mother Parkers collects personal information in a number of ways and for a variety of purposes.

Orders and Product Inquiries

When Mother Parkers takes orders for products or receives product inquiries it may collect the following types of personal information: (i) contact information such as name, address, telephone number and e-mail address for the person placing the order or making the inquiry; (ii) for an inquiry, information regarding preferences with respect to the types of products and services that Mother Parkers makes available; (iii) for an order, billing, banking and other financial information required to process payment for the order; and (iv) other types of personal information which a reasonable person would consider ancillary to the types of information set out above. This information is used by Mother Parkers to: (i) fulfill orders for products and services; (ii) process payments for orders; (iii) respond to any concerns regarding an order; and (iv) respond to inquiries.

By placing an order or making a product inquiry, an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Please note that Mother Parkers uses a third party for processing online payments, and the third party does not provide Mother Parkers with any information pertaining to any credit card used to make an online purchase.

Rewards and Marketing Programs

When an individual chooses to participate in a rewards program or other marketing program (for example, a contest), Mother Parkers collects the following types of personal information: (i) contact information such as name, address, telephone number and e-mail address; (ii) purchasing history with respect to Mother Parkers products; and (iii) rewards or prizes earned as a result of having participated in the rewards or other marketing program; and (iv) other types of personal information which a reasonable person would consider ancillary to the types of information set out above. This information is used by Mother Parkers to: (i) operate the rewards program or other marketing program; (ii) process and fulfill requests for rewards; (iii) respond to any concerns regarding the program; (iv) to further develop or create rewards programs or other marketing programs; (v) to offer products and promotions; and (vi) for any purpose disclosed at the time when the individual signs up to participate in the program.

By choosing to participate in a rewards program or other marketing program, an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Browsing

Mother Parkers uses technology to track the patterns of behaviour of visitors to any of Mother Parkers web sites (the “Sites”). Mother Parkers’ servers collect the following information about each such visit: (i) the Site visited; (ii) the date and time of the visit; (iii) the pages within the Site that were visited and the time spent on each; (iv) the type of browser being used to access the Site; (v) the operating system of the device being used to access the Site; and (v) the IP address from which the Site was accessed (from which Mother Parkers may identify the web page from which a visitor was referred to the Site, the domain associated with that page and the person who holds the rights for the IP address, typically an internet service provider).

Some of the Sites use cookies. A cookie is a small text file stored on the device that an individual uses to access the Site(s). The cookie is used to identify the individual whenever he or she returns to the Site(s). The information contained in the cookie is also used to tailor how the individual experiences the Site(s). Please note, by changing the settings of their web browsers, individuals can prevent cookies from being set, but doing this may prevent them from participating in certain activities available via the Site(s) and they may not have access to all of the features of the Site(s). Refer to the browser “help” button on the device for how to do this.

Mother Parkers uses the information collected from individual who browse the Site(s) for the following purposes: (i) to better understand how the Site(s) is(are) being used in order to improve upon the Site(s); (ii) to tailor how an individual experiences the Site(s) to the individual; and (iii) to investigate security incidents relating to the Site(s) (for example, to investigate a denial of service attack on the Site(s)).

By visiting one or more of the Sites, an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Interactive Web Site Activities

Mother Parkers may collect the following types of personal information relating to individuals who choose to participate in other activities offered via the Web Site (for example, contests): (i) age and contact information such as name, address, telephone number and e-mail address; (ii) contact information for a parent or guardian if the individual is under 18 years of age; and (iii) for any purpose disclosed at the time when the individual signs up to participate in the web-based activity.

By choosing to participate in interactive activities available via the Site(s), an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Newsletters and Announcements

As well, the Site(s) provide(s) individuals with several opportunities to “opt in” to receive additional information, newsletters or announcements from Mother Parkers. If an individual does so, the personal information that he or she provides to Mother Parkers may be used to: (i) provide the additional information, newsletters and announcements; and (ii) tailor the types of information, newsletters and announcements provided by Mother Parkers to the

individual. Additionally, an individual who has previously opted to receive additional information, newsletters and announcements may subsequently “opt out” by following the directions for doing so on the Site(s).

By opting to receive additional information, newsletters or announcements from Mother Parkers, an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Surveys

From time-to-time, Mother Parkers may make ask individuals to volunteer their personal information in the form of a survey. Participation in surveys is optional. This information is used by Mother Parkers to: (i) create aggregate information about its customers, visitors to the Sites and others; and (ii) for any purpose disclosed at the time when the individual completes the survey.

By opting to participate in any survey, an individual consents to the collection and use of that individual’s personal information by Mother Parkers as described in this Privacy Policy.

Other

From time-to-time, Mother Parkers may make other requests for individuals to volunteer their personal information. When Mother Parkers creates such an opportunity, Mother Parkers will disclose the purposes for which the personal information is being collected and seek an express consent to use the personal information collected for such purposes.

3. AGGREGATION

Mother Parkers may use the personal information that it collects to create aggregated and depersonalized data sets. A data set is aggregated and depersonalized when none of the individuals whose personal information makes up the data set can be identified from the data set. Mother Parkers may use such data without the consent of such individuals.

4. WHEN WE DISCLOSE INFORMATION

Any Mother Parkers company may share personal information in its possession with: (i) its employees who need to use that information in connection with one or more of the purposes for which that personal information was collected; and (ii) any other Mother Parkers company who needs to use that information in connection with one or more of the purposes for which that personal information was
collected. Please note that Mother Parkers employees may be located in Canada or the United States.

From time to time, Mother Parkers may engage service providers to provide certain limited services such as shipping products, hosting the Sites or online hosting of other of our business processes, or processing financial or other transactions. This may involve the hosting of data, including personal information, on servers operated by those service providers, and in some cases those servers may be located in, or data enroute to or from those servers may transit, other jurisdictions, including the United States. (In such cases, we continue to protect that information with appropriate safeguards, but it may be subject to the legal jurisdiction of those countries and governmental authorities in those jurisdictions). Mother Parkers will only provide those service providers with the personal information they need to deliver the service for which they were retained. Mother Parkers will also require those companies, through contractual means, to safeguard such information, maintain its confidentiality and not to use that information for any purpose other than providing the services for which they were retained. Please see the bottom of this Privacy Policy for further information about how to direct any questions regarding service providers outside of Canada.

Mother Parkers may access and/or disclose any personal information which it has collected if required or permitted to do so by law (for example, in order to comply with a legal requirement including but not limited to one imposed by a warrant, subpoena, court order or like instrument served on Mother Parkers or in urgent circumstances to protect the life, health or security of any person).

Mother Parkers may also disclose an individual’s personal information to any successor, or to a purchaser upon any sale of any of its businesses or substantially all of the assets used in any such businesses.

Before disclosing personal information relating to an individual to a third party other than as set out in this Privacy Policy, Mother Parkers will obtain the individual’s consent to the disclosure.

5. HOW WE PROTECT PRIVACY ONLINE

Recognizing that personal privacy is important, Mother Parkers employs physical, organizational and technical security measures to protect personal information. Please contact Mother Parkers Privacy Officer by e-mail, courier or regular mail at the address set out in the section 9 of this Privacy Policy for further information about the safeguards employed.

Even though Mother Parkers uses a variety of safeguards to protect information provided to it through the Sites, it should be noted that no transmission over the Internet can be guaranteed to be completely secure. Consequently, Mother Parkers, its affiliates, related companies, third party service providers and their respective officers, directors, employees and agents do not represent, warrant or guarantee that personal information provided in this manner will be completely secure.

6. RETENTION AND DESTRUCTION

Mother Parkers keeps personal information only for as long as the personal information is required for the purposes for which it was collected. Consequently, there is no single retention period applicable to all instances of personal information collected by Mother Parkers.

When any personal information is no longer required by Mother Parkers for the purposes for which it was collected, Mother Parkers destroys the personal information in a manner which takes into account the sensitivity of that information.

7. CHANGES TO THE PRIVACY POLICY

Mother Parkers reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy Statement at any time. When Mother Parkers makes any change to this Privacy Policy, an updated copy will be posted to its website and

The date that this Privacy Policy was last updated will appear at the top of the copy of it posted on the website.

8. PRIVACY OFFICER

Mother Parkers understands that there may be questions and concerns about our organization’s Privacy Policy and procedures or changes to our Privacy Policy. In order to provide detailed information and respond to our customers, partners or employees’ expectations, we have designated a member of our executive team to act as a Privacy Officer. That person’s contact information is set out below.

9. INQUIRIES, REQUESTS FOR ACCESS AND SUBMITTING CORRECTIONS

Mother Parkers welcomes comments regarding this Privacy Policy. If there are questions about this Privacy Policy, concerns that Mother Parkers has not adhered to this Privacy Policy, or if an individual would like access or to request an amendment to that individual’s personal information being held by Mother Parkers, please contact Mother Parkers Privacy Officer by e-mail, courier or regular mail at the following addresses:

Email: privacy@mother-parkers.com
Courier or Regular Mail: Privacy Officer, 2531 Stanfield Road, Mississauga, Ontario,

Canada, L4Y 1S4

Depending on the type and volume of information requested, a fee may apply to processing it.